About
Where healing begins, and the pretending ends.
Back to Me, LLC was born out of a season of exhaustion, the kind of exhaustion that doesn't just live in your body, but settles in your spirit. This isn't just a brand. It's a reclamation.
We're a soul-first company founded by a woman who got tired of pouring into everyone else while bleeding out silently inside. What started as a private journaling through heartbreak, burnout, and emotional numbness became a mission; to create space for women to come home to themselves.
Founded in Virginia in 2025, Back to Me, LLC exist for the ones who are high-functioning and hurting. From guided journals and affirmation decks to ritual products and digital spaces. No Bullsh*ting. Nothing filtered. Just real prompts, real reflections, and products that make you exhale and say "That's exactly what I needed."
Our Flagship journal, She Journaled, Isn't just a book. It's a soft landing space. It's 365 days of asking the questions no one else will, so you can finally answer the ones that matter: Who am I really? What do I need? What am I no longer shrinking for?
We're not here to fix you. We're here to remind you that you were never broken.
Back to Me, LLC is for women ready to stop performing and start becoming. For women who wants peace that isn't performative, healing that doesn't require perfection, and reflection that finally feels like hers.
This is your space. Your Mirror. Your moment.
Welcome back to you
Our Mission
To create emotionally honest tools that help women reclaim themselves without apology. We design raw, reflective spaces that don’t bypass the hard stuff. From journals and rituals to digital safe spaces, our mission is simple: Help you get back to you. No masks. No B.S.. Just truth, healing, and soul-level restoration.
Our Core Values
Radical Honesty - We believe healing begins when we stop pretending. Everything we create invites you to get real with yourself.
Emotional Access - Healing shouldn’t require wealth, whiteness, or perfection. Our resources are made for all women, every background, identity, and season of life.
Tender But Unafraid - We’re gentle, but not passive. We ask the bold questions and hold space for uncomfortable truths.
Ownership Over Perfection - You don’t need to fix yourself to be worthy. You just need to see yourself.
Sacred Slowness - Growth takes time. Rest is part of the process. We build products that honor your pace.
A Note From Our Founder
I didn’t build this from a place of having it all together. I built it because I didn’t.
There was a time I was showing up for everyone, smiling, surviving, performing, but inside I was crumbling. I was tired of hearing “You’re so strong” when what I really needed was space to fall apart and find my way back without judgment.
Back to Me started in the quiet moments when I was journaling through the mess, the hurt, the healing, the self-abandonment I didn’t even realize I was doing. It was born from the ache of losing myself... and the slow, brave decision to come home again.
If you’re here, maybe you’ve felt that too. Maybe you’ve been carrying everyone else’s weight while quietly forgetting your own needs. Maybe you’ve been pretending to be okay when you’re anything but.
I want you to know that you’re not broken, and you’re not alone.
This space was made to be a soft landing. A truth-telling place. A reminder that you are still here, still worthy, and it’s not too late to come back to yourself.
We’re not chasing perfect here. We’re choosing real. One breath, one page, one moment at a time.
Welcome home.
— Shayna F.
Founder, Back to Me, LLC
Where We're Based
Back to Me, LLC is proudly based in Fredericksburg, Virginia, but we serve women across the country through our journals, resources, and digital offerings. Our reach is virtual. Our mission is deeply personal.